What Will Happen to Housing After the Downturn?
I just finished reading an article on ResidentialArchitect.com in which several Hanley Wood editors shared their predictions on how the downturn may transform housing and several architects shared their predictions of the future of housing and design. What are your predictions?
Whether you are visiting BuildIdaho.com for the first time or are a regular visitor, you are here because you have an interest in housing. The contributors to the article on ResidentialArchitect.com were editors and architects. But I would like to hear from you. I would like to hear from future homebuyers. I would like hear from industry professionals – Builders, Developers, Realtors, lenders, suppliers, building officials, planners. What are your predictions for the future of housing in the Treasure Valley.
I have my thoughts, but I would really like to hear from you before I share my thoughts.
Chuck Miller GMB CGB CGP MIRM CMP MCSP CSP
President / Builder – Chuck Miller Construction Inc.
Posted in: building, home building, land development, real estateLeave a Comment (1) ↓
This is a fascinating topic. I’ve decided to write my comments before reading the Residential/Architect.com article. As an industry professional with 25 years experience in sales and marketing, my comments may be broader than the Architect’s perspective as I look to changes in consumer behavior and mehtods of sales and marketing. While current interest rates and other factors have improved affordability, the size of homes and use of density are important to longer term outlook of affordbility. I’ve long been a proponent of the “Not So Big Home” design philosophy promoted by Sara Sansanka. It’s not just about smaller, it’s about designing to how we live. I could write much more on this. Moving on, I believe the future for builders and developers is all about being customer-centric. Of course this starts with design, but it is also about the marketing and sales process. The industry is quickly moving (at least those in the know) towards leveraging the power of Web 2.0 applications. Utilization of elements like social media, blogs, twitter, search optimization, engagement, dialogue, and so on represent the most effective methods to promote and sell new homes, but the nature of multi-channel communications, external and internal, will require changes in the overall process and management infrastructures. So, while the industry is moving in the right direction, there is a real need to apply principles of Business Management Mapping and Performance Management into the sales and marketing enterprise…I could go on…